Custom column not working

Thanks, Greg. I'll try to learn from your example as much as I can.

I figured out a way to display images in the grid, but I'd like to know if this is the standard way of doing it or this is beyond complicated without much sense:

columns.Template(@<text>custom content</text>).ClientTemplate("<img src=" + "../Images/Logo.png" + " />").Title("Column Title");

This renders the image, not the text between the <text> tags.