Javascript report action

Hi

We're adding interactive functionality to our reports and would like to run a javascript function when an item is clicked on. Is this possible?

We've been reviewing report actions and can add a URL link (http://docs.telerik.com/reporting/designing-reports-interactivity-how-to-add-hyperlink) but a much improved user experience can be implemented with a javascript function.

Is there a way to do this?

Thanks