Email marketing and social media make a great team

I also want to tell you something more about this. Subject lines can be over-rated, but a strong subject line should simply state clearly what the email is about, in a tone of voice that suits your brand. Remember, the most important thing is to give people that clear direction of what the email is about, not getting people to open the email on false pretences or out of curiosity. Opens are vanity, clicks and conversions are where the real results are.
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